This page lists my industry experience and consulting work.


I have shared my expertise at various levels of industry and social communities, in the capacities of academic expert, consultant, strategist, advisory board member, and advocacy volunteer. While the full list is confidential, some of the organizations I have worked with include:

  • Canvas 8 (UK)
  • Edgeryders (Belgium)
  • Facebook (USA)
      • Involuntary Public Figures who are Minors (Product Policy Team)
      • Foundational Research on Misinformation & Polarization (Facebook Research Team)
  • Foundation for Alcohol Research and Education (Australia)
      • The Dark Arts of Digital Alcohol Marketing (Federal Parliament Sitting Week)
  • GITEX (United Arab Emirates)
  • Google (USA)
      • Trolling and Anti-social Behaviour Online (Trust & Safety Research Team)
  • Gushcloud (Singapore)
  • Handelsrådets (Sweden)
  • Instagram (USA)
  • Intel (USA)
      • Livestreaming Cultures in East Asia (Client Computing Group)
  • Klarra (Singapore)
  • Marketplace Borås (Sweden)
  • Media City Bergen (Norway)
  • Ministry of Education (Singapore)
  • Myrorna (Sweden)
  • National Heritage Board (Singapore)
  • Ohvola (Singapore)
  • Pathos Labs (USA)
      • Messaging COVID-19
  • Science Park Jönköping (Sweden)
  • Settr (Sweden)
  • Splay (Finland)
  • The Substation (Singapore)
  • University of Western Australia (Australia)
  • VicHealth (Australia)
      • Unhealthy Industries Roundtable
  • 4Press Creative Agency (Ukraine)

More details are available upon request.


See also Research Projects >>

Funded by the Facebook Integrity Foundational Research Award (USA)
USD50,000/AUD69,530 for ‘Decoding the Weaponizing of Pop Culture on WhatsApp in Singapore and Malaysia’, January–December 2019.
Project site >>

Funded by Handelsrådets (Sweden)
SEK680,000/AUD103,380 for ‘Social media Influencers in Swedish and Scandinavian fashion retail’, July 2017–June 2019.
Project page >>

Funded by the National Heritage Board (Singapore)
SGD58,230/AUD55,901 for ‘Evaluating the Tangible and Intangible Heritage of Shopping Centres in Singapore’, March 2017–June 2019.
Project site >>

Funded by The Substation (Singapore)
SGD1,005/AUD965 for ‘An oral history of punk cultures in Singapore’, April–July 2017.
Project page >>

Supported by Edgeryders (Belgium)
Writing Fellowship (competitive), OpenCare Research for ‘Young people and digital grief etiquette’, August–October 2016.
Project page >>


While the full list is confidential, some of the keynotes, panels, talks, and consultations I have been invited to give include:

  • Abidin, Crystal. 2019. “Influencer cultures.” 19th GITEX Technology Week, Dubai. 6-10 October 2019. <Link | Link>
  • Abidin, Crystal. 2019. “Social Media Influencers and Astroturfing Alcohol Advertising.” In Their Sights: The Dark Arts of Digital Alcohol Marketing, Parliament House, Canberra. 11 September 2019. <Video | Summary | Link | Link | Link>
  • Abidin, Crystal. 2019. “Influencers’ visibility labour techniques.” Consultation, Civic Misinformation Team, Facebook. June 28, 2019.
  • Abidin, Crystal, and Niki Cheong. 2019. “Decoding the weaponising of pop culture on WhatsApp in Singapore and Malaysia.” Integrity Research Academic Workshop, Facebook. June 26-27, 2019. <Link>
  • Abidin, Crystal. 2019. “Understanding the Influencer Industry.” Research Breakfast Seminar Series, Handelsrådet, Stockholm. March 28, 2019. <Link>
  • Abidin, Crystal. 2019. “Cultures on the internet, Instagram, and Influencer marketing.” TEX! Annual Meeting, Textile Fashion Center, Borås. March 14, 2019. <Link>
  • Abidin, Crystal, and Natasha Sayer. 2019. “Understanding the Influencer industry.” Media City Bergen, Bergen. March 11, 2019. <Link | Link | Register>
  • Abidin, Crystal. 2019. “Using Internet Paralanguages.” Transform to AAA Lecture Series (funded by the European Union), Science Park Jönköping, Jönköping. March 5, 2019. <Register>
  • Abidin, Crystal. 2019. “What Swedish companies can learn from how entrepreneurs in East Asia use Instagram and Streaming Apps.” Transform to AAA Lecture Series (funded by the European Union), Jönköping University, Jönköping. February 26, 2019. <Register>
  • Abidin, Crystal. 2019. “How to Engage with the Influencer Industry.” Transform to AAA Lecture Series (funded by the European Union), Science Park Jönköping, Jönköping. February 19, 2019. <Register | Link>
  • Abidin, Crystal. 2018. “For the ‘gram and off the cam: Young people’s cultures on Instagram.” Gifted Education Annual Conference 2018, Ministry of Education (Singapore), Raffles Institution, Singapore. November 23, 2018.
  • Abidin, Crystal. 2018. “Internet Celebrity: Understanding Fame Online.” MozFest Weekend, Mozilla Foundation, London. October 28, 2018.
  • Abidin, Crystal. 2018. “Internet Celebrity: Understanding Fame Online.” Facebook HQ, New York City. October 22, 2018.
  • Abidin, Crystal. 2018. “Cultures of internet celebrity on YouTube.” Research Seminar, Splay Suomi, Helsinki. March 28, 2018.
  • Abidin, Crystal. 2018. “Cultures of internet celebrity on YouTube.” Brand Experience through New Media. Aalto University & Vaasa University, Helsinki. March 15-16, 2018. <Watch | Register | Link Link | About>
  • Abidin, Crystal. 2018. “Årets första Textilbaren på Pumphuset.” Textilbaren and Pumphuset, Borås. February 22, 2018. <Link | Link>

This page was last updated 19 May 2020. 

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