2006-2016: From Lonelygirl15 to Lil Miquela.

Over the past week, the great resource hive that is the Association of Internet Researchers mailing list resurfaced discussions on Lonelygirl15; my Sociology of Popular Culture students discussed the Marina Joyce scandal in class as “old news” and Miranda Sings as “peak microcelebrity”; a colleague posted a Facebook link that introduced me to the world of Lil Miquela.

As an anthropologist who researches Influencers and microcelebrities, I feel like I am on the cusp of making intelligent connections among Lonelygirl15, Marina Joyce, Miranda Sings, and Lil Miquela, but I know I am not quite there yet. This is an attempt. (pls brain get me there).

Here are some thoughts on how the issues popularized by Lonelygirl16 (circa 2006) still speak back to personae curation, follower labour, and authenticity in the Influencer industry today.

Continue reading 2006-2016: From Lonelygirl15 to Lil Miquela.