A few shifts in the Influencer industry

Today, Instagram decided to introduce “Stories“. Admittedly a copy of Snapchat’s Stories, Instagram writes:

With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. […]

Instagram has always been a place to share the moments you want to remember. Now you can share your highlights and everything in between, too.

This signals two things to me:

1) The curation rhetoric of Instagram as a regulated repository with optimum posting times and frequencies to maximize viewer perception is being acknowledged. Instagram wants us to break out of this normative practice popularized by its top Influencer Instagrammers so that more content will be shared more frequently.

2) The curation rhetoric of Instagram as a highlight reel for only one’s “best images” is being acknowledged. Instagram wants us to contentdump on its platform instead of cross-platforming (over to Snapchat!) to post our mass of “non-Insta worthy” frivolous content.

I have some thoughts. Continue reading A few shifts in the Influencer industry