This page lists a selection of my research and consulting work with industry.
- Aalto University (Finland)
- Industry talk on ‘Cultures of internet celebrity on YouTube’ <About | Event>
- Industry panel discussion on ‘Brand experience through new media‘
- Archrival (US)
- Closed-door consult for special report on young people and mobile realities
- ASEAN Foundation (Singapore)
- Closed-door consult for expertise on social media communication strategies
- Australia Influencer Marketing Council (Australia)
- Founding member of working group on child Influencer policy
- ByteDance (Global, via multiple HQs)
- Closed-door consult on creator partnerships and wellbeing, for TikTok Trust & Safety team
- Closed-door consult for policy contributions on child influencers, minor safety, and Guardian accounts, for TikTok Trust & Safety team
- Closed-door consult for policy contributions on digital ethics and the multi-verse, for Pico
- Member of Content and Safety Advisory Council for AUNZ <Announcement>
- Closed-door consult for roundtable on The Voice Referendum
- Canvas 8 (UK)
- Commissioned expert contribution on the topic of ‘Post-truth’
- Commissioned expert contribution on the topic of ‘Intimacy and technology’
- Commissioned expert contribution on the topic of ‘Humanizing tech’
- Commissioned expert contribution on the topic of ‘Digital wellness’
- Commissioned expert contribution on the topic of ‘Censorship’
- Closed-door consult for special report on ‘GenY Snapshot’
- Closed-door consult for special report on ‘2021 Expert Outlook‘
- Closed-door consult for special report on ‘Tech Culture in 2022’
- Closed-door consult for special report on ‘2022 Expert Outlook’
- Closed-door consult for commissioned report on ‘The Open Internet’
- Cultique (UK)
- Closed-door consult on Gen Z as parents
- Digital Business Lab (Hong Kong)
- Commissioned research on ‘Cultural social media insights in Singapore’
- Commissioned research on ‘Social media marketing in Singapore‘
- Commissioned research on ‘Online marketing in Singapore‘
- Commissioned research on ‘Cultural social media insights in Vietnam‘
- Commissioned research on ‘Social media penetration in Vietnam‘
- Commissioned research on ‘The popular social media in Vietnam‘
- Commissioned research on ‘Cultural social media insights in Indonesia‘
- Commissioned research on ‘Social media penetration in Indonesia‘
- Commissioned research on ‘Cultural social media insights in Thailand‘
- Commissioned research on ‘Social media penetration in Thailand‘
- Commissioned research on ‘The popular social media trends in Thailand‘
- Commissioned research on ‘Cultural social media insights in Malaysia‘
- Commissioned research on ‘AI Influencers in Asia‘
- Commissioned research on ‘TikTok marketing in Malaysia’
- Edgeryders (Belgium)
- Funding support for project on ‘Young People and Grief in Digital Spaces‘ <Project page>
- Flamingo (UK)
- Closed-door consult on APAC TikTok trends
- Foundation for Alcohol Research and Education (Australia)
- Parliament speech and closed-door consults on ‘The Dark Arts of Digital Alcohol Marketing’ during Federal Parliament Sitting Week <Media release>
- Parliament speech on ‘Social media influencers and astroturfing alcohol advertising‘
- Research contributions to editorial on ‘Seven wonders of the social media influencer‘
- GITEX (United Arab Emirates)
- Industry talk at ‘39th GITEX Technology Week’ <Snippet>
- Industry workshop ‘Catching the next wave of trends in Influencer marketing‘
- Google (USA)
- Seminar on ‘Refracted publics and new attention cultures’ for Trust & Safety Research Team
- Closed-door consulting on ‘Influencers and Conspiracy Theory’ for Trust & Safety Research Team
- Expert policy contributions to ‘Trolling and Anti-social Behaviour Online’ policy for Trust & Safety Research Team
- Gushcloud (Global, via Singapore HQ)
- In-house research editorial ‘Wanna up your game in the blogosphere?‘
- In-house research editorial ‘Blog bank for the buck‘
- Expert research contributions to industry white paper ‘The new normal: How COVID-19 has changed the fundamentals of influencer marketing in Southeast Asia‘
- Industry panel discussion ‘Apa kabar industri influencer marketing di tengah pandemi COVID-19‘
- Closed-door leadership level consult on APAC Influencer trends
- Handelsrådets (Sweden)
- Funding support for project ‘Social media influencers in Swedish and Scandinavian retail‘ <Project page>
- Industry talk ‘Förstå influencer-industrin‘ <About>
- Industry social media teaser ‘Om VIKTEN av ATT VÄLJA INFLUENCER med omsorg‘
- Industry talk ‘Handelsrådets Dag 2020‘
- International Committee of the Red Cross (international)
- Invited panelist at ICRC x VICE Asia’s ‘Vice Creators Summit: Common Ground‘ to deliver a workshop on ‘The Search for Deeper Memeing’, investigating how meme cultures can foster care and creative communication for climate action
- Commissioned research project on ‘Understanding the Portrayal of Humanitarian Issues and Interests on YouTube’
- Expert research contribution at closed-door internal learning event on APAC social media trends during C19 communications
- Intel (USA)
- Closed-door consult on ‘Livestreaming cultures in East Asia’ for Client Computing Group
- International Panel on the Information Environment (International)
- Scientist, contributing perspectives from anthropology, communications, and sociology
- Kantar (USA)
- Closed-door consult on global consumer goods and the future of marketplace
- Klarra (Singapore)
- In-house research fieldwork focused on copywriting, PA work, and social media strategy
- Magnum & Co (Australia)
- Expert research contribution to special report ‘Will culture change post-COVID-19?‘
- Expert research contribution to special report ‘Will culture change post-COVID-19?‘
- Mamamia (Australia)
- Invited research podcast on ‘The stage mums of social media‘
- Marketplace Borås (Sweden)
- Industry talk ‘Cultures of the internet, Instagram, and Influence marketing‘ at Textilbaran på pumphuset
- Industry talk on ‘Researching fashion Influencer cultures‘
- Media City Bergen (Norway)
- Industry talk ‘Understanding the Influencer industry‘ <Media release | Event>
- Mediacorp (Singapore)
- Invited speaker on “The Next Media Generation” for The Media Conversation: Discovering the Future Series
- Meta (USA)
- Funding support via Foundational Research on Misinformation & Polarization scheme by Facebook Research Team <Project page>
- Industry talk ‘Decoding the weaponising of pop culture on WhatsApp in Singapore and Malaysia’ at Integrity Research Academic Workshop
- Invited book talk ‘Internet Celebrity: Understanding Fame Online’, for Facebook
- Closed-door consult on policy contributions on ‘Influencers’ visibility labour techniques’ for Civic Misinformation Team
- Expert policy contributions to ‘Involuntary Public Figures who are Minors’ guidelines by Product Policy Team
- Expert policy contributions to guidelines on ‘Underaged users and child influencer accounts’, for Instagram
- Closed-door consult on subcultures and foundational concepts on virtual worlds, for Metaverse
- Member of Content Ranking and Recommendations Working Group for the Content Policy Team at Instagram
- Ministry of Education (Singapore)
- Invited speaker on ‘For the ‘gram and off the cam: Young people’s cultures on Instagram’ for the Gifted Education Annual Conference 2018
- Mozilla Foundation (UK)
- Invited book talk ‘Internet Celebrity: Understanding Fame Online’ at MozFest Weekend
- Myrorna (Sweden)
- Research and network support for project on ‘Fashion, Influencers, and Sustainability’
- National Heritage Board (Singapore)
- Funding support for project ‘Evaluating the Tangible and Intangible Heritage of Shopping Centres in Singapore‘
- Ohvola (Singapore)
- In-house research fieldwork focused on copywriting, PA work, logistics and operations, and social media strategy
- Pathos Labs (USA)
- Expert contributions to playbook ‘19 Tips to Message COVID-19‘
- Expert contributions to playbook ‘30 Tips to Message COVID-19‘
- Peabody Awards (USA)
- Lead faculty judge for academic screening committee
- Pernod Ricard (France)
- Closed-door industry consult for special report on ‘Gen Y, Millennials, and New Normals’
- Roses of Peace (Singapore)
- Dialogue session on ‘Cancelling Cancel Culture’ <Media>
- Science Park Jönköping, in conjunction with the European Union (Sweden)
- Special workshop on ‘Using Internet Paralanguages’
- Special workshop on ‘What Swedish companies can learn from how entrepreneurs in East Asia use Instagram and Streaming Apps’
- Public talk on ‘How to engage with the Influencer industry‘ <About | Event>
- Selfie Reflective (New Zealand)
- Invited research podcast on ‘Finding, Losing and Striving for Fame Online‘
- Settr (Sweden)
- Closed-door industry consult on ‘Start-up mapping, influencers, and sustainability’ strategies
- SG Climate Rally (Singapore)
- Closed-door industry consult on ‘Influencers and social media strategies’
- Singapore Writers’ Festival (Singapore)
- Festival keynote ‘Hacking Your Attention: Ethics of Social Media and Influencers’, SWF2022
- Featured panelist in ‘A Personal Advertisement for Sadness’, SWF2022
- Featured panelist in ‘Celebrity Crushes: Blurring The Lines Between Fact and Fiction’, SWF2021
- Featured panelist in ‘What Kind of You are You?’, SWF2021
- Featured panelist in ‘Spill The Tea’, SWF2020
- Moderator in ‘#thoughtsandpryaers’, SWF2020
- Social Science Research Council (US)
- Funding support for project ‘COVID-19 Messaging and Youth Engagements on TikTok’ <Project page>
- Speciale Tg1 RaiTV (Italy)
- Expert interview for bespoke documentary ‘Onlife: il mio Speciale Tg1 su come il digitale sta cambiando noi esseri umani‘
- Splay (Finland)
- Closed-door industry talk and consult on ‘Internet celebrity cultures in Scandinavia and beyond’
- Telstra Foundation (Australia)
- By-invite only member of the Technology & Wellbeing Roundtable, 2023–
- The Asia Digital Life Project (US)
- Invited research podcast on ‘Visual tropes of the #OccupyCentral protest on Instagram‘
- Invited research podcast on ‘Singapore’s booming subculture of Instagram influencers‘
- The Human Show (New Zealand)
- Invited research podcast on ‘Influencers, Youth Online and the Intersections of Social Media and Traditional Media‘
- The Substation (Singapore)
- Awarded research fellowship ‘Artist in Residence’ (2016) (rescinded)
- Research support and talk in ‘School of Uncommon Knowledge’ series
- Research support for ‘Project SG50+1’
- Funding support for commissioned project ‘Oral histories of punk cultures’
- THING IT INSELF (Singapore)
- Commissioned to produce original copywriting for two campaigns on social media
- Trust & Safety Foundation (USA)
- Founding member of the Global Majority Research Committee (GMRC) research coalition
- UK Parliament (UK)
- Invited witness to provide expert evidence for the Inquiry into Influencer Culture by the Digital, Culture, Media and Sport Committee <Full transcript | Full report>
- University of Western Australia (Australia)
- Closed-door consult on ‘International student promotion and social media strategies’
- Closed-door consult on ‘Student feedback and social media assets UX’
- UTOPIA.sg (Singapore)
- Research contributions to ‘Miss Education Ep 1: DORMITORIES‘
- Research contributions to ‘Miss Education Ep 2: HOMELESSNESS‘
- ViacomCBS (USA)
- Closed-door industry consult for special report on ‘Mobile realities, Millennials, and Gen Zs’
- VicHealth (Australia)
- Brainstorming and feedback panel for ‘Unhealthy Industries Roundtable’ series
- We Are Social (UK)
- Closed-door consult on ‘The future of influencer marketing’
- 4Press Creative Agency (Ukraine)
- Closed-door consult on ‘World wide selfie research’
This page was last updated 24 February 2026.
WISHCRYS 