New press commentary in Sydney Morning Herald on TikTok hauls, corporate tokenism, and decoding what ‘authenticity’ signals for micro-influencers. With research commentary from yours truly, based on my forthcoming book TikTok and Youth Cultures. I can’t wait for this book to come out.

Read: “‘TikTok is basically in control’: How clothing ‘hauls’ run teen fashion.” Sydney Morning Herald, 30 January 2022. <Link>