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Fieldnotes

Influencers

Fieldnotes: Body labour and selfies

“In the flesh, these microcelebrities seem to have mastered the practice of displaying their camera ready face – head slightly tilted to emphasize oneʼs chin and elongate the face; eyebrows slightly […]

Influencers

Commerce on Instagram

This is the third and final installment of a series on Instagram. Part one on The Great Instagram Purge and part two on Authenticity on Instagram now concludes with Commerce on […]

Influencers

Authenticity on Instagram

Since its creation in 2010, Instagram has become an aesthetically stylized site for photosharing, microblogging, networking, and commercial exchange. Instagram’s philosophy is listed on its FAQ page: What is Instagram? […]

Influencers

Microcelebrity Social Media Selfies

Reflecting on Week three of The Selfie Course on selfies and microcelebrity, I thought I would share my take on the types of heterosexual feminine scripts microcelebrity social media personalities in […]

Heritage

Freckleface!

Had to slice this gold nugget out of a recent paper to make the word count, but am so happy it exists because somebody can relate to my freckleface :) […]

Influencers

Speaking with Beatrice Tan

Beatrice Tan is easily the most recognisable face in the commercial blog industry in Singapore, having been among the pioneer batch of blogshop models in the mid 2000s. She also […]

Influencers

Off stage/On stage

Ever wondered what goes on at a Bloggers’ coverage event? Lifestyle blogger, Beatrice Tan, very kindly invited me along to The Most Marvellous Bloggers’ Party held at Nassim Hill @ […]

Gender

Cyber-femininities

Imagine a world where we traded on intellect, circulated ideas, and communicated textually to convey our ‘inner selves’, where others evaluated us based on our ideal self-perceived identities… In this […]

Influencers

Speaking with Ohvola.

Since my first contact with them in mid-2011, the Zhou sisters have very graciously agreed to host me during my fieldwork in South East Asia for a good part of […]

Influencers

Speaking with Collette Miles.

Collette Miles is a woman of many talents. The blogger and former blogshop model was recently signed to Avenue, works for Abercrombie & Fitch, and somehow manages to sail through […]

Influencers

Behind The Scenes.

Last month, I had the honour of observing Ohvola‘s first outdoor shoot of the year. Dee of Souldeelight Photography was engaged to shoot the girls’ Lookbook, January album to be featured on their Facebook […]