New journal article from Alexandra Ruiz-Gomez, Tama Leaver, and I, based on Alexandra’s 2019 internship with us at Internet Studies in Curtin – A study of how a vlogging toy marketed at children grooms influencer aspiration. Now out in International Journal of Cultural Studies.

Ruiz-Gomez, Alexandra, Tama Leaver, and Crystal Abidin. 2021. “Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers.” International Journal of Cultural Studies 25(2): 121-140. DOI: 10.1177/13678779211063222. <Paywalled | pdf>