Where is the money on Tumblr? (part 1)

Hi folks!

I am at the International Communication Association conference (#ica18) this week. I gave my talk this morning but felt really unsatisfied with it, mostly because while I was speaking I suddenly saw a new way of reframing my approach and liked that so much better. And so, to soothe my soul and also to braindump everything so I don’t forget the magic, I am going to speed blog my thoughts as a stream of consciousness here (as such, please excuse the lack of references, especially to the very good emerging scholarship on Tumblr, etc. But feel free to drop me an email if you would like to be pointed to further resources).

The talk was entitled “Where is the money on Tumblr? Cultures of celebrity and labour in Tumblr’s architecture” and I hope to polish it into a publishable version soon.

If you would like to familiarize yourself with my prior work on Influencer cultures and internet celebrity, click through hereContinue reading Where is the money on Tumblr? (part 1)

Internal monologues from conferencing as a POC ECR.

Stimuli: “You are really confident for a Chinese student!”

Immediate emotional response: Okay, I guess this is happening again. Another conference, another social interaction, another stranger, another casual racism.

Immediate facework: Pretend you didn’t hear them. Just smile for a few split seconds. Hold on, body. We’re working this out. Just limbo for a while, okay? Continue reading Internal monologues from conferencing as a POC ECR.

New pop article: Layers of Identity

Moshimoshi folks,

My latest piece for Real Life is on Influencer culture: On how to look extremely real when you are extremely online.

Read Layers of Identity: How to be “real” when everyone is watching, as part of the week’s series on Influencers.

“for influencers to convince an audience that they are being authentic, it is not enough for them to merely show themselves without “artifice”: barefaced, with a bedhead, and in pajamas. Instead, they must actively juxtapose this stripped-down version of themselves against the median and normative self-presentations of glamour, to continually create and assign value to new markers — faults and flaws, failures and fiascos — to affirm the veracity of their truth-ness.”

“An audience is enticed into trying to evaluate and validate how genuine a persona is by following the feedback loop across the front stage of social media and the backstage of “real life,” through inconspicuous and scattered holes or gateways that were intentionally left as trails for the curious.”

/C

Keynote video: Cultures of Internet Celebrity on YouTube

Moshimoshi folks!

In March, I had the pleasure of keynoting at the Brand Experience Through New Media Event at Aalto University, in a building that was really a luxurious Finnish spa resort masquerading as a place of higher learning.

If you are so inclined, here is 23:59 of me speaking on Cultures of Internet Celebrity, based on my forthcoming book, Internet Celebrity: Understanding Fame Online.

Many many thanks to Miikka Lehtonen, Markus Ahola, and Tanja Sihvonen for the invitation and for pulling this together with your super efficient team and the unrivalled Finnish hospitality.

28699304_1214708618664926_4356116114601787465_o

The event was held in Mordor with giant mustard bean bags and giant table lamps for the Cosiest Atmosphere At An Academic Event ever. I almost didn’t want the event to kickoff so that I could lounge in Mordor forever in my matching mustard sweater.

28953949_1214945275307927_3654146742248402976_o

We ended the day with a 47:36 panel discussion and Q&A on Influencer cultures, featuring yours truly and Stina Varsikko of Splay, moderated by Miikka Lehtonen. Watch that goodness here:

/C