Multimedia Examples to Convey Register & Tone

(1) Snickers Betty White (00:30)
https://www.youtube.com/watch?v=OTPJYZLD6L8

(2) Snickers Aussie Tradies (1:11)
https://www.youtube.com/watch?v=0gjsoSY18kg

  • Were the vocal expressions of these characters (Betty White, Aussie Tradies) unexpected or surprising?
  • Why so?
  • What expectations did you have of these characters?
  • What does this tell us about register and stereotypes?
  • Why were these advertisements effective?

(3) Computer says no baby delivery (2:56)
https://www.youtube.com/watch?v=sX6hMhL1YsQ

(4) Computer says no broken arm (2:39)
https://www.youtube.com/watch?v=I3IxMQsazAM

(5) Computer says no hip replacement (2:20)
https://www.youtube.com/watch?v=2n0lL0vFvcg

(6) Computer says no travel insurance (1:13)
https://www.youtube.com/watch?v=AJQ3TM-p2QI

  • How would you describe the character’s register and tone?
  • What impressions did they portray as a service staff member?
  • As a customer, what would you have expected out of them in these circumstances?

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