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The #LoveWins weekend on 9GAG

Following the decision from the Supreme Court of the US (SCOTUS) to make same-sex marriage legal nationwide, this weekend, all the memes came out to play.

I tracked 9GAG‘s Hot, Trending, and Fresh tabs between 27 June, Friday 1200hrs and 29 June, Monday 1200hrs (GMT+8) and thematically coded the most recurring memes. Some brilliant memes were newly birthed or remixed this weekend, while others were old but gold. Several memes were wrongly used or misappropriated, although a handful offered cheeky, playful, and critical humour. Here we go! [Note: Image heavy]


Behold, the screen glaring rainbow meme…

…which of course is a successor of the puking rainbow meme

Rainbows and unicorns. Rainbows in nature. All the rainbow flags.

The White House was a rainbow.

The Confederate Flag got remixed. A lot.

And 50 States of Gay is a bestseller waiting to happen.

But remember, some rainbows were rainbows before rainbows were cool.


X, X Everywhere.

Imagination SpongeBob.

Everyone Loses Their Minds.

Homophobic Seal.

Confession Bear.

Unpopular Opinion Puffin.

Am I The Only One Around Here.

Kevin Durant MVP Speech.

Almost Politically Correct Redneck.



Some public entities marked their support (and practised witty PR in managing haters).

A few celebrities showed their support.

President Obama became the Internet’s hero for a while.

Internet users in countries where gay marriage is not legal spread awareness.

9GAG reminded us that the USA isn’t the entire universe…


The first gay marriages were documented.

Celebrations were shared.

Art was made.

The wedding/marriage economy celebrated the prospect of business.

Singles couldn’t decide if gay marriage stiffened or loosened the dating market.

Some signposted the extension of pressure to be married.

Others welcomed gays into a life of marriage and meh.

Straight pride surfaced.

Some misguidedly sought Canada for refuge…

The bible was reasserted, reinterpreted, remixed, and refuted.

9GAG reminded a certain pastor to keep his… (non-?)threat.

Others were more ambivalent.

But a segment of 9GAG wanted to legalize all the things.


Reactions to homophobes were equal parts eloquent, witty, and *JUSTDEALWITHIT*.

Attention was redirected. Significance was reevaluated. Some problems were more problematic than others. Let the battle of the woes begin.

Informative posts creeped into the mass of memes.

And words became very important.


Gay jokes. Gay jokes every where.

Pop culture references. Pop culture crossovers. Pop culture fandom and canons. Pop culture every where.

All. The. Facebook. Rainbow. Filters.

And some creative critique on said filters.


The number of posts about gay marriage posts being too damn high is too damn high.

It’s been a rather memeingful weekend. I’m surprised 9GAG didn’t break. Which were your favourite posts? Beep me!

See a curation of other social movement memes here.

Beep here.

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