Meme factories and content pivoting during COVID-19

A few weeks ago, my latest article on meme factory cultures in Singapore and Malaysia during COVID-19 was published open access in Harvard Kennedy School Misinformation Review.

It features personal interviews with founders and/or key personnel of the meme factories Highnunchicken, Kiasu Memes For Singaporean Teens, Memes n Dreams, MGAG, SGAG, The Straits Times Comment Section, Weiman Kow, and World of Buzz.

Abidin, Crystal. 2020. “Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19.” The Harvard Kennedy School (HKS) Misinformation Review 1. DOI: 10.37016/mr-2020-031 <Open Access>

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I was also invited to pen a public-facing version of this research for The Conversation.

Abidin, Crystal. 2020. “Pivot to coronavirus: How meme factories are crafting public health messaging.” The Conversation, 28 July. <Link>

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If you are using these articles to teach, here are a few multimedia resources via radio interviews on this research, which I hope will be useful and engaging in the age of online/remote teaching.

“Social Issues: Meme Factories?” Radio Adelaide 101.5, 30 July 2020. <Radio>

“Public health messages delivered by memes.” 2SER 107.3, 31 July 2020. <Radio>

“What is a ‘Meme Factory’? ABC Radio National, 9 August 2020. <Radio>

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Thank you for following along my research on meme factories in the Asia Pacific. Another two articles are in the works and an industry report is forthcoming.

/C

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