Skip to content

Meme factories and content pivoting during COVID-19

A few weeks ago, my latest article on meme factory cultures in Singapore and Malaysia during COVID-19 was published open access in Harvard Kennedy School Misinformation Review.

It features personal interviews with founders and/or key personnel of the meme factories Highnunchicken, Kiasu Memes For Singaporean Teens, Memes n Dreams, MGAG, SGAG, The Straits Times Comment Section, Weiman Kow, and World of Buzz.

Abidin, Crystal. 2020. “Meme factory cultures and content pivoting in Singapore and Malaysia during COVID-19.” The Harvard Kennedy School (HKS) Misinformation Review 1. DOI: 10.37016/mr-2020-031 <Open Access>


I was also invited to pen a public-facing version of this research for The Conversation.

Abidin, Crystal. 2020. “Pivot to coronavirus: How meme factories are crafting public health messaging.” The Conversation, 28 July. <Link>


If you are using these articles to teach, here are a few multimedia resources via radio interviews on this research, which I hope will be useful and engaging in the age of online/remote teaching.

“Social Issues: Meme Factories?” Radio Adelaide 101.5, 30 July 2020. <Radio>

“Public health messages delivered by memes.” 2SER 107.3, 31 July 2020. <Radio>

“What is a ‘Meme Factory’? ABC Radio National, 9 August 2020. <Radio>


Thank you for following along my research on meme factories in the Asia Pacific. Another two articles are in the works and an industry report is forthcoming.


Beep here.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s