EDUCATION

My interdisciplinary PhD in Social Sciences (Anthropology & Sociology, Communication & Media Studies) was awarded by University of Western Australia in February 2016 and I convocated in September 2016. My thesis, entitled “Please Subscribe! Influencers, Social Media, and the Commodification of Everyday Life” examined how ordinary everyday internet users cultivated themselves into becoming a form of vocational microcelebrity known as Influencers. These are full-time internet celebrities who publicize their personal lives as a medium to market products to followers online.

My thesis was the only Western Australia nominee for the 2016 Best Thesis Prize by the Australian Anthropological Society, and has also been nominated for the 2017 Annual Dissertation Award by the Association Internet Researchers (AoIR), and the 2017 Jean Martin Award (best PhD thesis in a social science discipline) by the The Australian Sociological Association. This built upon my earlier Honours Thesis (First Class Honours) completed at the National University of Singapore (NUS) in June 2011 concerning young women who engaged in amateur fashion sales online, which was awarded the Rosie Heng-Ko Poh Choo Gold Medal (Best Female Graduate from the Department of Sociology) by the NUS and the Gender Studies Prize by the University Women’s Association (Singapore).

Whilst undertaking my PhD at UWA, I was successful in obtaining:

– A distinguished competitive opportunity to take part in the Oxford Internet Institute Summer Doctoral Programme at Oxford University (OIISDP), where I won the award for Best Student Presentation for my work on internet ethnography (Jul 2014)

– A Special Commendation Award for the International Tutors Program by the Centre for the Advancement of Teaching and Learning (CATL) at the UWA, which was a professional development course that integrated effective teaching practices with my specialized research expertise in media studies (Feb–Jun 2014)

– Another prestigious competitive opportunity to participate in the CCI Winter School programme (CCIWS) at the ARC Centre of Excellence for Creative Industries & Innovation, at the Queensland University of Technology, involving my work on digital anthropology (Jun 2013)

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ACADEMIC APPOINTMENTS

I have had the opportunity to collaborate with leading researchers both nationally and internationally, to further my research. I have already been involved in, lead, or won, competitive grant funding worth more than AUD228,652. More specifically:  

Chief-investigator in the “Social media influencers in the Swedish and Scandinavian retail” project, supported by Handelsrådet Swedish Retail and Wholesale Development Council grant (~AUD103,380), hosted in Jönköping University

Chief-investigator in the “Oral history of punk culture” project, supported by Singapore’s first independent contemporary arts centre The Substation and a small fieldwork grant (~AUD965) (Apr 2017–Present)

Co-investigator in the “Evaluating the Tangible and Intangible Heritage of Shopping Centres in Singapore” project, made possible by the Heritage Research Grant (~AUD55,901) supported by the National Heritage Board in Singapore (Mar 2017 – Present)

Adjunct Research Fellow with the Centre for Culture and Technology (CCAT) at Curtin University (Mar 2017 – Present)

Visiting Research Fellow in the Department with the Department of Internet Studies at Curtin University (Feb–Mar 2017)

Op3n Fellow (Writing Fellow) under the OpenCare Research Programme by Belgium-based community care organization Edgeryders (Aug–Oct 2016)

Postdoctoral Fellowship in the Department of Sociology at the National University of Singapore, which was ranked 17th in the QS World University Rankings by Subject in 2015 (Jul 2016–Jun 2017)

Co-investigator in the “Digital Stereotypes: Combatting Minority Stereotypes of Sexual and Gender Diverse Persons in Digital Search Images Online” Project made possible by the competitive Research Collaboration Award (AUD30,000) at UWA (Oct2016–Present)

Co-investigator in the “Digital Living and Dying in (South) East Asia” project, made possible by the competitive Humanities and Social Sciences Seed Fund (~AUD38,406) with the Asia Research Institute, NUS (Mar 2016 – Present)

Affiliated Researcher with the Media Management and Transformation Center (MMTC), Jönköping International Business School (JIBS) in Jönköping University, which was ranked among the top 1% of leading business schools by accreditation body EQUIS in 2015 (Mar 2016 – Present)

Research Assistant in the “Constructing Young People Online” Project supported by the Curtin University Grant in the Department of Internet Studies, Curtin University (Dec 2015–Jul 2016)

Research Assistant in the ARC Discovery Project “LGBT Youth Resilience” hosted by the University of Western Australia (Oct–Dec 2015)

Research Assistant in the ARC Discovery Project Toddlers and Tablets: Exploring the risks and benefits 0-5s face online” hosted by Edith Cowan University (Sep–Oct 2015)

Research Assistant in various projects in the Department of Interdisciplinary Studies of Culture in the Norwegian University of Science and Technology (NTNU), which is among the top institutes specializing in technology research in Norway (Aug 2015–Apr 2016)

Invited Visiting Scholar position at Tembusu College, National University of Singapore to co-lecture and supervise undergraduate research projects given my expertise in digital ethnography (Aug–Nov 2015)

Invited Visiting Researcher position at the leading global ethnography centre Digital Ethnography Research Centre (DERC) at the Royal Melbourne Institute of Technology (RMIT) (May–Jun 2015)

Competitive Visiting Doctoral Fellowship at the Media Management and Transformation Centre (MMTC), Jönköping International Business School (JIBS) at Jönköping University (Jan–Apr 2015)

Tutor & Guest Lecturer at the Department of Anthropology & Sociology, School of Social Sciences, University of Western Australia (Aug 2012–Nov 2014)

Tutor & Guest lecturer at the Department of Communication & Media Studies, School of Social Sciences, University of Western Australia (Aug 2012–Nov 2014)

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CONSULTING/INDUSTRY EXPERIENCE

Since 2011, I have shared my expertise at various levels of industry and social communities, in the capacities of consultant, strategist, advisory board member, and volunteer. My clients span across Australia, Belgium, England, the Netherlands, and Singapore, and some of my work includes:

marketing and branding consultancy work for Food & Beverage companies, fashion labels, tech startups, and internet personalities;

social media strategist work for business corporations and educational institutions;

expert advisor on numerous pedagogical and community care initiatives; and

volunteer work in local arts groups, not-for-profit care communities, and community churches.

More details are available upon request.

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COURSES TAKEN FOR RESEARCH & WRITING

I have undertaken various courses to further my research and writing skills, including:

– Writing Journal Articles: Hints and Tips to Improve Your Use of English (with Nick Robinson), Jönköping International Business School (18 Sep 2017)
– Open Access Publishing in the Humanities and Social Sciences, NUS Libraries (26 Oct 2016)
– Publishing Your Monograph with a University Press, NUS Libraries (25 Aug 2016)
– Sociocultural Approaches to Digital Media Scholarship Masterclass, ARC Centre of Excellence for Creative Industries and Innovation (28-29 Oct 2014)
– Researching Intimacy and Personal Life (with Sasha Roseneil), Institute of Advanced Studies (Sep 2014)
– Drafting Techniques, Postgraduate Writing Away Retreat Albany (Feb 2014)
– Effective use of sources, Postgraduate Writing Away Retreat Albany (Feb 2014)
– Postgraduate Writing Retreat Crawley (Jan 2014)
– Calling on the right brain, Postgraduate Writing Retreat St Catherine’s College (Sep 2013)
– Digital Life Writing Masterclass (with Paul Arthur), Institute of Advanced Studies (26 Aug 2013)
– From Ritual Sex to Sexual Individuality Masterclass (with Gilbert Herdt), Institute of Advanced Studies (31 Jul 2012)
– From Academic Researcher to Entrepreneurial Writer Masterclass (with Simon Clews), Institute of Advanced Studies (5 Jun 2012)
– Research with Impact in the Arts, Humanities and Social Sciences, Institute of Advanced Studies (May 2012)
– Endnote, Information Services (May 2012)
-OneSearch, Information Services (May 2012)
– Completion Masterclass, Thinkwell Workshops for Research Students (Apr 2012)
– The seven secrets of highly successful research students, Thinkwell Workshops for Research Students (Apr 2012)
– How to write a journal article, SAGE Publications (Mar 2012)
– Research Methods, SAGE Publications (Mar 2012)
– Information Services database usage, Information Services (Sep 2011)
– Academic writing in practice, UWA Graduate Research School (May 2012)
– Principles of academic writing, UWA Graduate Research School (May 2012)
– How to write a better thesis, UWA Graduate Research School (Apr 2012)
– How to synthesise, UWA StudySmarter (Apr 2012)
– How to take notes from readings, UWA StudySmarter (Apr 2012)
– How to paraphrase, UWA StudySmarter (Apr 2012)
– How to manage academic reading, UWA StudySmarter (Apr 2012)
– How to establish and develop written arguments, UWA StudySmarter (Mar 2012)
– Conceptualizing your research, UWA Graduate Research School (Mar 2012)
– Managing and reviewing the literature, UWA Graduate Research School (Mar 2012)
– Writing your research proposal, UWA Graduate Research School (Mar 2012)
– Kickstart your research, UWA Graduate Research School (Mar 2012)

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COURSES TAKEN FOR TEACHING & LEARNING

I have undertaken various courses to further my teaching and learning skills, including:

– Seven tips on teaching like a pirate, Centre for the Advancement of Teaching and Learning (Sep 2014)
– Assessment 101: Things you need to know about assessment, Sessional Staff Professional Development Day (Mar 2014)
– Rubrics: Your solution to assessment woes, Sessional Staff Professional Development Day (Mar 2014 )
– Motivation: Engaging your students in meaningful learning, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Understanding the Australian system: Cultural modes of learning at UWA, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– English language development: Communicating better with your student, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Small group teaching: Strategies for use in tutorials, seminars, workshops and lab, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Microteaching, large group teaching, evaluation of teaching resources for future development, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Things you need to know about teaching at UWA, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Marking and Providing Effective Student Feedback, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Teaching Peer Review Assessment, International Postgraduate Teachers @ UWA Programme (Feb–Jun 2014)
– Using student feedback to improve your teaching, Centre for the Advancement of Teaching and Learning (Oct 2013)
– What counts as evidence of good teaching?, Centre for the Advancement of Teaching and Learning (Sep 2013)

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